Hit mobile game seeks to build on global success of its unique approach to free-to-play.

Heroes Charge Super Bowl TV Commercial

Heroes Charge’s success is the result of the studio’s focus on exceptionally high quality game design and a strong ‘player first’ mentality. The vision of uCool is to completely change the ‘freemium’ game model.

Menlo Park, CA (PRWEB) January 30, 2015

uCool, a small independent mobile app studio based in Menlo Park, CA, today announced that it will promote its hit mobile game, Heroes Charge, with a new 15 second commercial to be shown during the Super Bowl on February 1, 2015. By standing alongside much larger, better-funded competitors, Heroes Charge hopes to accelerate growth and raise its profile as one of the world’s most popular mobile games.

Watch the Heroes Charge Super Bowl ad here: http://youtu.be/3_YLUgtOeTI

Launched in October of 2014, Heroes Charge continues to rise up the charts on Google Play where it is now the #3 top grossing role playing game in the U.S., and in the Apple App Store where Heroes Charge holds the top position in card-based games in 130 countries.

"Heroes Charge’s success is the result of the studio’s focus on exceptionally high quality game design and a strong ‘player first’ mentality. The vision of uCool is to completely change the ‘freemium’ game model,” said uCool's CEO Lu Lu. “Unlike others who try to force users to spend money with progress-limiting paywalls, we believe that players will support games that respect their time and money which is why we provide access to all of our game content and upgrades without requiring users to spend a single dollar.”

As a result of uCool’s customer-centric focus, the Heroes Charge app has surpassed 9.7 million installations and maintains a monthly retention rate well above industry average at 27.8%. On average, players log in 3 to 4 times per day, and play for 45 minutes per session, totaling 2-3 hours per day each. Reviews on both Google and Apple app sites are overwhelmingly positive:

· Perfect 5 star ratings on Google Play in 11 countries 
· Average rating worldwide is 4.5 
· More than 225,000 player reviews on Google Play alone

“The Super Bowl has become a national holiday attracting a wide range of demographics,” says Tony Cerrato, Marketing Officer of uCool. “In our Big Game spot, we really wanted to show off our colorful characters and appeal to a wide range of users because our player base is evenly split 50/50 between genders, and includes a mix of casual and hardcore gamers. We hope every future player will see something they like in our commercial.”

Heroes Charge is available in 23 languages for smartphones and tablets on  iOS and  Android.

For more information, and to join the Heroes Charge communities, please visit the Heroes Charge  website, Facebook,  Twitter and  YouTube.

Media contact: Martine Paris, Director of PR, uCool, martine(at)ucool(dot)com

PRESS RELEASE
http://www.prweb.com/releases/2015/01/prweb12475424.htm

Submitted by: E. Thomas

Nashville, TN – January 29th 2015 –   The first official issue of PNM for 2015 features a huge franchise from Capcom on the cover!  Pure Nintendo is so proud to reveal the cover of our 21st issue of PNM which is host to an epic Monster Hunter battle! Issue 21 for February/March 2015 is packed with awesome Nintendo gaming content!  Check out our interview with Ryozo Tsujimoto of Capcom about Monster Hunter 4 Ultimate which is due out very soon, a full preview of the highly anticipated inky shooter Splatoon, a profile of our favorite fairy, Tingle, and much more.  In this issue instead of a Let’s Talk feature, James Casson and James Higginbotham duke it out in a debate Spy vs Spy style that we are calling James vs James and the topic is NES vs Gameboy.   There are a lot of other great articles and interviews this issue so please make sure to check it out!  Issue #21 also has much more including a bunch of game reviews and other fantastic Nintendo goodness!

Single issues of the magazine can be purchased in print by checking out our MagCloud store at the following url:  http://www.magcloud.com/browse/magazine/386574. Yearly subscriptions (6 issues) for PNM come at a cost of $9.99/yr for the digital version but if you want to save some loot, be sure to check out our new 2 year and 3 year subscription options! Subscribe for 2 years at the price of $14.99 and save $5, which is half a year for free! Subscribing for 3 years will save you $10 because you’ll only be paying $19.99, this means 3 years of PNM for the price of two! We hope that our readers take advantage of this incredible savings opportunity!  Subscriptions can be ordered at  http://www.purenintendo.com/magazine.

Submitted by: E. Thomas

• Mandy – Spending her life idolizing the Super Heroes of Hasla Association, Mandy knew she would build a name for herself as a brave warrior of justice. Equipped with dual guns of Shooting Flame, this sleek sharpshooter can gun down any foe.
• B. Sworden – After his father abandoned his family, B. Sworden swore revenge.  Driven forward by his Spirit Sword. This rage-filled warrior seeks out evil and corruption wherever he can.
• Mundeok – Champion of the ancient country of Han, this single bold knight uses Hero’s Charge to power through hordes of enemies.
• Arona – A shy and beautiful woman, Arona fell in love with the wizard Mondrian. Now she gathers support to root out corruption in kingdoms across the land with her Chain-3 Call the Guards! ability.
• Mondrian – Like all powerful wizards, the endless depths of power became too much for Mondrian. For years, he was a slave to the bottle before meeting Arona and finding true love.  Now he works with his allies to create an army of Shadow Clones to quickly rip roaming monsters to shreds!
• Chai – Spending most of her life caring for her elderly grandfather, she now fights evil with Fine Cuisine! Throwing her rare Red Paw Chef Recipe at her enemies, she burns her foes while healing her companions with her delightful delicacies.

With the US making up 31% of total revenue and Southeast Asia in second place with 22% of total daily sales, Crusaders Quest has solidified NHN Entertainment USA as a global developer and publisher.  Join our ever-growing community of heroes today!  Crusaders Quest is dedicated to continuously building on the rich pixel world that reminds retro gamer fans of their days in front of their grainy TVs and PCs but realized on mobile devices with beautiful colors, clarity, and music. With simple matching gameplay and a rich RPG universe to train heroes, fight huge classic dungeon-crawling monsters, and engage in super competitive PVP, now is the perfect time to quest, to crusade, to match your way to victory!

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■ Key Facts
•Title: Crusaders Quest
•Genre: RPG, Action
•OS (Release Date): Android, iOS (12/11/2014)
•Pricing: Free (in-app purchase)
•Audience: Retro Gamers, RPG Fans
•Developer: Load Complete/TOAST  
•Publisher: NHN Entertainment USA Corp.

Submitted by: E. Thomas

First DLC of Top-Selling Console Game of 2014 Globally Comes to Xbox

Call of Duty: Advanced Warfare Havoc DLC Pack Includes Four Epic New Multiplayer Maps, Exclusive Weapon, Custom Weapon Variant and New Exo Zombies Cooperative Experience

Legendary Cast Starring John Malkovich, Bill Paxton, Rose McGowan and Jon Bernthal Come Together Against a New Breed of Zombies

London, UK – 27^th January, 2015 – Call of Duty®: Advanced Warfare Havoc, the first DLC pack of the top-selling console video game in the world in 2014, based on physical game unit sell-through data from NPD and Gfk, is available now, first on the Xbox Live online entertainment network from Microsoft for Xbox One and Xbox 360.  Delivering a new level of DLC value, Call of Duty: Advanced Warfare Havoc includes four new, epic multiplayer maps, access to the versatile AE4 directed energy assault rifle, the AE4 Widowmaker custom variant, plus an exciting all-new zombies cooperative mode called Exo Zombies.

Havoc’s four new, exotic and diverse multiplayer maps are set around the globe and are tailor-made for players to unleash their exoskeleton’s abilities:
·         Core: Deploy to the Gobi desert where the ravaged ruins of a nuclear fusion plant set the stage for a high-octane warzone. Take down enemies through the wreckage in long-range combat or get up-close and personal in the tunnels surrounding the central turbine. Activate decontamination drones using the map-based scorestreak to help clean out the competition.

·         Urban: Prepare yourself for brutal, high-speed combat in Dallas Ward 3, a future mega structure, funneling players into a close-quarters free-for-all. This modular compound’s verticality unleashes the exoskeleton’s capabilities. Stay focused during the timed event as blast doors alter the map’s flow and sightlines.

·         Sideshow: In the shadow of Devil’s Tower, Wyoming, this abandoned inn’s open layout amplifies its creep factor. Blast your way through the clown inn with close-quarters battles or use long-range site-lines from the mining facilities and natural terrain. Use the map-based scorestreak to activate the lights, music and magic of the clown marquee and rain down a barrage of rainbow smoke-trailed cannonballs.

·         Drift: An idyllic ski resort high in the Rocky Mountains is transformed into a festive high-altitude playground, perfect for an all-out firefight. Make your way to the highly contested over watch in the glass observation deck or take a ride on the carousel to deliver 360 degrees of carnage. Players can use the map-altering timed event to their advantage as an avalanche of snow and debris disorients players, intensifying the battle.

Havoc includes a new cooperative experience, Exo Zombies.  Featuring a story told through the eyes of four employees of the Atlas corporation and played by a celebrity cast consisting of John Malkovich (In the Line of Fire, RED, Burn After Reading), Bill Paxton (Aliens, Titanic, Edge of Tomorrow), Rose McGowan (Planet Terror, Scream) and Jon Bernthal (Fury, The Wolf of Wall Street), Exo Zombies ushers in a new breed of zombies and a truly unique experience, all included first in the Havoc DLC Pack. The actors provide their voice over and likeness in a dark and cinematic adventure new to Call of Duty: Advanced Warfare. These four performers help enlist players into a world where a DNA bioweapon unexpectedly spawns a bloodthirsty, ravenous mutant horde infecting a secret Atlas research facility and sending personnel running for their lives. Following a failed evacuation, four survivors, un-trained and underprepared, must face the most vicious mutations ever unleashed.

Call of Duty: Advanced Warfare Havoc is available now, first, exclusively on Xbox Live for Xbox One, the all-in-one games and entertainment system from Microsoft and Xbox 360 games and entertainment system from Microsoft The Havoc DLC Pack is also included in the Call of Duty: Advanced Warfare DLC Season Pass*. The Havoc DLC Pack also includes the AE4 directed energy assault rifle and its custom weapon variant, the AE4 Widowmaker, combine a versatile firing mechanism with all-around movement speed and handling. 

Call of Duty: Advanced Warfare is the top-selling console video game of 2014 in the world, based on physical game unit sell-through data from NPD and Gfk.  The title is published by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI) and  developed by Sledgehammer Games and Raven Software specifically for Xbox One, the all-in-one games and entertainment system from Microsoft, PlayStation®4 and PC and is available via direct digital download.  A current gen version for Xbox 360 games and entertainment system from Microsoft and PlayStation®3 computer entertainment system is developed by High Moon Studios. The title is rated PEGI 18.

For the latest intel, check out: www.callofduty.com, www.facebook.com/callofduty, www.youtube.com/callofduty or follow @CallofDuty on Twitter and Instagram.

*Downloadable content in the Season Pass may be sold separately.  If you purchase the DLC Season Pass, do not also purchase these standalone DLC Map Packs, as you will be charged for them.  DLC Season Pass and DLC Map Packs may not be available on all platforms or in all territories.  Pricing and release dates may vary by platform.  Call of Duty: Advanced Warfare game required; sold separately.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading global producer and publisher of interactive entertainment. Activision maintains operations throughout the world. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about Call of Duty: Advanced Warfare Havoc, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

Submitted by: E. Thomas